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| Chi Siamo |
A
big passion for cars and with the desire to create something new and
innovative, in 1990 was born the idea to produce accessories for cars
and in particular a kit of white dials for dashboards: the "Kit
personalizzazione cruscotto".
 This kind of gadget was not available on the italian market but just
in small part of the german one with a range of models not so various
and exclusively for cars produced in the nation (Audi, Volkswagen).
The first experiment was made on own Lancia Delta also to taste the
reaction produced among the friends and passionate on the island.
The comments were so positive but the real necessary incentive to
transform a good idea into a commercial enterprise was given from
Sauro Savoia, a well known mechanical in Forlì specialized
in tuning for Lancia who, with his great experience, picked in this
initiative the possibility to realize something important.
At this point started the first phase concerning in individuation
of which among the most wide-spread cars had to be taken in consideration
to realize a first range of kits to be introduced in the market. The
decision was for the sporting cars because the owner of this kind
of car was more interested to buy the kit to apply in the original
dashboard. 
The original dashboards to realize the graphic drawings, helped by
various computers and appropriate preparations, were found among friends
or car's owners in the country. Even if with initial difficulty, due
to the scepticism of who had to lend the dashboard, one started to
compose a range wide enough.
The home trade started with the support of Tecnolink Trading s.r.l.
(Forlì), known tanking Mr. Savoia, that took the exclusive
distribution for Italy.
The publicity on the review "Auto" and the presence at the
"Motor Show" in Bologna in 1992, one of the most important
demonstration in the automotive sphere, gave the confirmation that
public were interested, people telephoned with more and more frequency
asking about various informations, so an incentive to pledge oneself
always more.
The abandonment of the old dealer and the creation of a new net of
distribution with many shops in Italy, partnerships in the most part
of Europe, in Japan, Australia and South America, bring the product
on world-wide scale.
In 1994 "Nissan Italia" contacts Birba Racing for the realization
of a special serie of white dials to apply as first equipment into
the dashboard of the coupé Sylvia exclusively for the italian
market.
In 1997 a further turn with Sparco s.r.l., famous firm leader in the
world in the distribution of sporting accessory and prodution of technical
coupling for mary teams in Formula One, that requests the exclusive
distribution for Italy, Europe and Asia with a triennial contract
and a growing selling during the three years.
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